SOY helped migrate the AAF website to WordPress as part of their digital redevelopment and staying relevant to their ever-younger target audience.
AAF website was originally built on Silverstripe CMS – an old-fashioned and relatively rigid framework – which hindered their effort in going digital and engaging with their target audience.
SOY planned out and migrated the AAF website to WordPress – the leading framework with more flexibility and integration capability. More backend functions and website applications were also added to support content building, SEO practices and advertising initiatives.
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