SOY helped migrate the AAF website to WordPress as part of their digital redevelopment and staying relevant to their ever-younger target audience.
AAF website was originally built on Silverstripe CMS – an old-fashioned and relatively rigid framework – which hindered their effort in going digital and engaging with their target audience.
SOY planned out and migrated the AAF website to WordPress – the leading framework with more flexibility and integration capability. More backend functions and website applications were also added to support content building, SEO practices and advertising initiatives.
SOY team is supportive and easy to communicate with. Moving to WordPress allows our website to synchronise and update, which in turn attracting more sample enquiries.
Deborah Houghton, National Architectural Specifications Sales Manager, AAF
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