SOY helped Courses4me meet the rising demand for online upskilling, at only 1/6 of average Cost-per-Click.
Due to various impacts of the COVID-19 pandemic, the demand for online education and upskilling sky-rocketed, hence the increased competition amongst course providers.
Partnered with top institutions and industry leaders, Courses4me wanted to showcase unique benefits and bring their self-paced online courses to a wider audience pool both on Google (where they already ran ads) and social media (whose potential they hadn’t explored yet). And they needed to do it quickly.
COST-PER-CLICK IS 6 TIMES CHEAPER THAN FACEBOOK AVERAGE
CLICK-THROUGH-RATE IS TWICE HIGHER THAN FACEBOOK AVERAGE
NUMBER OF ACTIVE CAMPAIGNS ON FACEBOOK
Clicks back to course landing pages on the website
Number of people who have seen our ads on Facebook
Engagements (like, share, comment) with the ads
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