COURSES4ME

SOY helped Courses4me meet the rising demand for online upskilling, at only 1/6 of average Cost-per-Click.

Problem

Due to various impacts of the COVID-19 pandemic, the demand for online education and upskilling sky-rocketed, hence the increased competition amongst course providers.

Partnered with top institutions and industry leaders, Courses4me wanted to showcase unique benefits and bring their self-paced online courses to a wider audience pool both on Google (where they already ran ads) and social media (whose potential they hadn’t explored yet). And they needed to do it quickly.

Solutions

Having monitored Courses4me’s social channels since day one, SOY quickly devised, published and optimised social advertising campaigns:
  • More than 10 campaigns were published within a month to advertise various courses on Facebook.
  • Always-on content of one post per day was maintained to keep the page active and responsive.
  • Explored multiple targeting parameters (Facebook native filtering, Lookalike audience, targeting expansion…) to define a suitable audience for each course.

Results
The data was collected after managing profiles for a year and running ads for 3 months:

1/6

COST-PER-CLICK IS 6 TIMES CHEAPER THAN FACEBOOK AVERAGE

2x

CLICK-THROUGH-RATE IS TWICE HIGHER THAN FACEBOOK AVERAGE

55%

NUMBER OF ACTIVE CAMPAIGNS ON FACEBOOK

8620

Clicks back to course landing pages on the website

256088

Number of people who have seen our ads on Facebook

10408

Engagements (like, share, comment) with the ads

500 leads in 6 weeks and our cost per click has already reduced on average by 40%.

Andrew Oldmeadow, CEO of Courses.Education

At SOY, we appreciate all feedback and requests from our valued clients. Just drop us a line and we will respond shortly to see how we can help.