SOY supported AAF in building up and managing their online presence as a market leader.
Due to various impacts of the COVID-19 pandemic, the demand for online education and upskilling sky-rocketed, hence the increased competition amongst course providers.
AAF has been a market leader in Australia for nearly 40 years with a long list of achievements and award-winning projects that set industry standards. However, as the building sector evolves faster and adapts to the digitalised world, AAF needed online communication strategies to strengthen brand awareness and introduce their services to a new wave of architects, builders, designers and fabricators.
COST-PER-CLICK IS 3 TIMES CHEAPER THAN FACEBOOK AVERAGE
CLICK-THROUGH-RATE IS 36% HIGHER THAN FACEBOOK AVERAGE
COST-PER-CLICK IS APPROX. HALF OF LINKEDIN AVERAGE
Clicks back to course landing pages on the website
Number of people who have seen our ads on Facebook
Engagements (like, share, comment) with the ads
SOY team is supportive and easy to communicate with. Moving to WordPress allows our website to synchronise and update, which in turn attracting more sample enquiries.
Deborah Houghton, National Architectural Specifications Sales Manager
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