Due to various impacts of the COVID-19 pandemic, the demand for online education and upskilling sky-rocketed, hence the increased competition amongst course providers.
Partnered with top institutions and industry leaders, Courses4me wanted to showcase unique benefits and bring their self-paced online courses to a wider audience pool both on Google (where they already ran ads) and social media (whose potential they hadn’t explored yet). And they needed to do it quickly.
Having monitored Courses4me’s social channels since day one, SOY quickly devised, published and optimised social advertising campaigns:
The data was collected after running social ads for the first 3 months:
Clicks back to course landing pages on the website
Number of people who have seen our ads on Facebook
Engagements (like, share, comment) with the ads
Cost-per-Click is 6 times cheaper than Facebook average
Click-Through-Rate is twice higher than Facebook average
Number of active campaigns on Facebook