Due to various impacts of the COVID-19 pandemic, social distancing and job loss, the demand for online education and upskilling rocketed-up around the world, hence the harsher competition among course providers.
Partnered with top institutions and industry leaders, Courses4me wanted to showcase unique benefits and bring their self-paced online courses to wider audience pool both on Google (where they already ran ads) and social media (whose potential they hadn’t explored yet). And they needed to do it quick.
Having monitored Courses4me’s social channels since day one, SOY quickly devised, published and optimised social advertising campaigns:
More than 10 campaigns were published within a month to advertise various courses on Facebook.
Always-on content of one post per day was maintained to keep the page active and responsive.
Explored multiple targeting parameters (Facebook native filtering, Lookalike audience, targeting expansion…) to define suitable audience for each course.
The data were collected after running social ads for the first 03 months:
Clicks back to course landing pages on the website
Number of people who have seen our ads on Facebook
Engagements (like, share, comment) with the ads
Cost-per-Click is 6 times cheaper than Facebook average
Click-Through-Rate is twice higher than Facebook average