As remote teams become increasingly normal for companies of all shapes and sizes, ASW wanted to take the opportunity to offer their expertise in offshoring and premium integrated staffing solutions. However, their potential clients (i.e. C-executives) are among the hardest audience to approach and communicate with.
ASW also needed a social media strategy that matches their current efforts in content marketing, email marketing, networking and referral marketing.
SOY proposed and executed a combination of organic content reflecting ASW company culture and sponsored campaigns:
The data was collected after managing profiles for over a year and running ads for 3 months:
Active campaigns on Facebook and LinkedIn
Number of people who have seen our ads on Facebook and LinkedIn
Page like and follow on Facebook company page
Cost-per-Click is only half of Facebook average
Click-Through-Rate is three times higher than LinkedIn average
Cost-per-Click is 23% cheaper than LinkedIn average