As remote team become the new normal for companies of all shape and size, ASW want to grasp the opportunity to offer their expertise in offshoring and premium integrated staffing solutions. However, their potential clients (i.e. C-executives) are among the hardest audience to approach and communicate.
ASW also need a social media strategy that matches their current efforts in content marketing, email marketing, networking and referral marketing.
SOY proposed and executed a combination of organic content reflecting ASW company culture and sponsored campaigns:
Liaise with contact point in each of ASW offices across 4 countries to collect information and build content plan.
Always-on content of 3 posts per week, focusing on company culture and activities, to ensure ASW’s professional and consistent online presence.
Monitor LinkedIn ads with various targeting strategies to identify, approach and trigger interests from a niche, high-demand audience.
Push thought leadership and personal profiles for ASW managers on LinkedIn to build creditability and generate conversations.
The data were collected after managing profiles for over a year and running ads for 3 months:
Active campaigns on Facebook and LinkedIn
Number of people who have seen our ads on Facebook and LinkedIn
Page like and follow on Facebook company page
Cost-per-Click is only half of Facebook average
Click-Through-Rate is three times higher than LinkedIn average
Cost-per-Click is 23% cheaper than LinkedIn average