How to accelerate digital transformation in your company
One of the key takeaways this year for us as a remote digital marketing agency in Australia, Vietnam, Malaysia and the Philippines – having worked with more clients than ever – is how crucial a digital transformation is for businesses. The pandemic taught us that it’s either go online or perish, and if you haven’t gone online yet, it’s only a matter of time before you have to.
Because of this there’s been a lot of demand from companies to help them in their digital transformation efforts. There are a lot of ways to usher in digital innovations to your business, and we’ve listed down three tips that could help you accelerate digital transformation in your company.
Challenge your internal processes
The first thing you should do is to audit the state of your technology and digital processes to gauge where you might be in the whole process. Are you solely relying on email to communicate and delegate tasks? Do you use programs or apps that help your teams manage projects efficiently? Are your apps, databases, and cloud services mobile-friendly and accessible to you and your team on the go? Ask yourself what else can be improved in your operations, project management, and technology to increase efficiency and productivity. For a lot of companies, digital transformation starts internally. Find the right programs and the right gadgets that make sense for your company. And when you’re using the right technology within your company, you are at a better position to offer better services to your valued customers and clients.
Decide using data
In our experience as a digital marketing agency, our staff across Vietnam, Malaysia and the Philippines use data to deliver results. You can approach an agency and ask about their search engine optimisation services, how they can optimise your content, and see your ranking progress month on month. With SEO you can get better traffic to your website, achieve more online visibility, and have the ability to see what people are searching for and how you can use that to your advantage.
Similarly, data from pay-per-click campaigns allows you to target your audience better so you can convert leads into sales. You’ll have a better understanding of which products and services are performing well at any given time.
As for social media, knowing what your audience is interested in and what they’re saying about your brand gives you a chance to pivot your messaging. You are more attuned to what they want from you, and you can deliver to their expectations. Using data in-house or through an agency is always a good first step to knowing how well you can perform better and meet your specific business targets.
Build a platform that serves you
Automate where you can. This can simply come in the form of a chatbot on your website and Facebook Messenger, or an order form across your website. Website development helps you maximise these tools to automate activities that would otherwise take much of your time. With these things on your chosen platforms, you can streamline incoming messages and focus on these leads for conversion. The CRM platform connected to these can also help you get a better picture of your customers and their behaviour, giving you a better strategy on how to approach your leads at the most opportune times. If your website also gives your customers a better user experience navigating your services, you’ll also be able to expertly build trust, and consequently a good reputation to your audience.
Drive digital transformation now
Now is the perfect time to take the first step into digital transformation as the rest of the world is already engaged online. Make the effort to adapt to the changing digital landscape for businesses and you’ll reap the benefits soon enough. SOY is a digital marketing agency with a dispersed creative team across Australia, Vietnam, Malaysia and the Philippines, and has the experience and expertise to help you in your digital transformation process. With creative and innovative marketing professionals at your disposal, you’ll be able to keep your business, keep up with the world, and bring more success to your brand than ever before.
Want to know how else you can thrive in this new digital world? Contact SOY today.